The Bear-Proof Cooler | Bud Light

Is there a better way to test the claim that your new summer coolers are Bear-Resistant than to fill them with delicious salmon and let a group of grizzly bears have at ‘em? No, didn’t think so.

Creative Director: Keslie Watts
Associate Creative Director: Andy Verderosa
Strategist: Daniel Foci
Writer: Edward Stockwell