Taylor Heinecke’s Favorite Beer | Bud Light

As a rising star on the Washington Football Team, Taylor Heinecke publicly sought the obvious endorsement of a certain beer brand. When they fumbled the opportunity, Bud Light picked up the slack for an easy win that garnered national attention.

WINNER (2x) Bronze Pencil; The One Show

Creative Director: Keslie Watts
Associate Creative Director: Dan Camano
Art Director: Kristen Price
Senior Designer: Tim Madrid
Copywriter: Edward Stockwell and Zach Payne