NHL Playoff Beerds | Bud Light

In the NHL Playoffs, players don’t shave their beards until they win the Cup, or go home in defeat. In honor of this grizzliest of traditions, Bud Light Playoff Beerds introduced discounts on beer the longer a region’s team stayed in the playoffs. In other words: When your team wins, we shave prices.

CLIO Sports 2021 Shortlist – Best Integrated Campaign

Creative Director: Keslie Watts
Associate Creative Director: Dan Camano
Strategist: Daniel Foci
Art Director: Kristen Price
Senior Designer: Tim Madrid
Writers: Zach Payne and Edward Stockwell